Media interview training

Are your spokespeople preparing to speak to the media?  

As they head into the spotlight, it is critical that they prepare in order to deliver your company’s message with confidence, purpose and integrity.

This course, led by a former TV presenter with 20 years’ experience will prepare your senior team to communicate confidently on TV and radio.  They will find out what to expect when speaking to journalists and learn how to become bullet proof under fire as they take part in a series of recorded interviews, followed by playback and analysis.  This is a bespoke course which will be tailored to the needs of those attending.

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• Prepare and rehearse key messages and language to use before stepping into the spotlight

• Watch good and bad examples of media interviews from your sector

• Experience having a print interview with a journalist and then read an article that is produced from the interview and see how the message was portrayed

• Practise a live radio interview with headphones and microphones

• Practise 3 types of TV interviews (BBC News, Sky, Soundbite news package) to build confidence in being interviewed by different types of journalists

• Receive expert feedback with video analysis

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People who attend this course report they that are:

• More confident speaking in media interviews and better able to gain control of the interview

• More strategic in how they deal with journalists

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